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A wardrobe detox, step by step

Folded undyed wool, linen and cotton garments beside a woven basket, clothes brush and mesh laundry bag on travertine

Most wardrobes contain more fossil-derived fibre than their owners realise, largely because composition labels are small and nobody reads them twice. A wardrobe detox is four steps: audit, change how you wash, replace deliberately, and keep things longer. None of it requires throwing away clothes that still work.

Step one: audit before you change anything

Spend an hour reading labels. Sort roughly into three piles: mostly natural (wool, cotton, linen, hemp, Tencel), blended, and mostly fossil-derived (polyester, nylon, acrylic, elastane). You are not judging anything yet — you are finding out what you actually own.

Two patterns usually appear. Activewear and fleece dominate the fossil-derived pile, and they are also the items washed most often. That overlap, rather than the total count, is what matters.

Step two: change how you wash

This is the highest-leverage step and it applies to the clothes you already own. Wash less frequently, at lower temperatures, on shorter cycles, with fuller loads. Abrasion between garments is what releases fibre; a crowded, hot, long cycle is the worst case.

Add a microfibre catch bag or a machine filter for the fossil-derived pile in particular. Air-dry where you can — tumble drying accelerates surface wear, which is exactly what causes shedding.

Wool needs almost none of this. Airing a wool garment overnight usually replaces a wash entirely, which is part of why it stays in service for years.

Step three: replace deliberately

As items wear out, replace them with something chosen rather than defaulted to. A few rules that hold up in practice:

  • Natural next to skin Base layers, underwear, tees and anything worn against sweat. Wool and cotton handle moisture and odour without chemical finishes.
  • Read stretch as a percentage A garment with a few per cent stretch in a natural-fibre fabric is a very different object from one that is fossil-derived throughout. Stretch that keeps a garment fitting for a decade is earning its place.
  • Fewer, denser, better made Loose, brushed and fuzzy constructions shed most. Dense knits and proper woven fabric shed least and hold their shape longer.
  • Repairable by design Visible seams, replaceable fastenings and single-fibre construction all make a garment worth mending rather than binning.
  • Buy for the decade The largest environmental cost of a garment is its replacement. One piece kept ten years beats five kept two.

Step four: what to do with what you remove

Do not send a bin bag to landfill in the name of clean living. Wear the fossil-derived items you own until they genuinely fail — with a filter fitted, washed gently. Pass on what still has life. Recycle textiles through a dedicated scheme rather than kerbside collection, and accept that current textile recycling is limited in what it can actually do.

The honest end state is not a wardrobe with zero plastic in it. It is a smaller wardrobe of things you chose on purpose, washed carefully, kept for years.

Common questions

Should I throw out my existing activewear?
No. Manufacturing a replacement has a cost of its own. Keep it, wash it in a filter bag on cool cycles, and replace it thoughtfully when it wears out.
Is wool practical for everyday wear?
More than most people expect. It regulates temperature in both directions, resists odour, and needs washing far less often, which is what makes it last.
How do I read a composition label properly?
Read the percentages, not the first word. "Cotton-rich" can mean 60% cotton and 40% polyester. Anything with elastane will have a small percentage — that is normal and often useful; the question is what the other 95% is.

Our first area of focus is thermal and contrast rituals — where what you wear meets heat, cold and water directly.

Follow the journey

We will write only when there is something worth reading.

Material studies, prototypes, and the making of the first release — sent occasionally, as the work develops.